If you have the right systems in your business, you can scale up to meet any demand. This is crucial because without scalability you leave money and opportunity on the table. So don't let your competitors take more market share. Leverage processes in your business by utilizing better management solutions, starting with these:
Long gone are the days where a website was a static page. These old sites acted as glorified business cards. All they needed to do was basically show your contact information and a few words about what you do.
Today's web is different. The internet and digital technology revolution has ushered in a new way of doing business online, and it involves a lot more design and user experience for websites. You need to manage how to accomplish these with the right software and systems. One such way is to use a proper CMS, such as WordPress, to eliminate the need for coding and be able to focus on higher level concepts while saving time and achieving scale.
Printing is printing is printing, right? Wrong. Most businesses still use printing servers. And in the old days, these were a good solution, which is probably why you implemented it in the first place. But now, more advanced print management solutions exist, such as direct IP printing.
These allow you to avoid the costs associated with servers and increase your security while giving users more choices. This helps you scale up by not needing to have each employee change their settings. This can have a huge effect when multiplied out to thousands of employees and server space.
Do you find yourself answering the same questions day after day in your customer service? This is a sign it's time for a change in how you manage this department. New solutions on the market now include the ability flag common questions and create automated responses to them.
This is the case with technologies like Yesware, which let you schedule emails, send out automated responses, and track open rates. It gives you more data to work with while reducing time needed for tasks.
Any great sales team is organized. A CRM (customer relationship management) program streamlines your sales process. It lets you understand how far along different customers are in the process and what their preferences, demographics, and purchase histories are.
To take it a step further, you can share this information with different departments. Whether it is customer service, accounting, or management, everyone can log in and see the appropriate information about customers to lead them through the proper steps of the funnel.
Software like Pardot, Active Campaign, and Infusionsoft can be valuable additions to your digital marketing. They let you take your process management to the next level by automating several processes within your marketing. This includes emails, tracking, testing, and data analysis. While they cost money to get up and running, the amount of profit they can help you generate often pays much more.
For instance, you can ensure that you are sending out messages at the proper time to get the best open rates possible. You can also run two separate email campaigns side by side. Then, just look at the analytics and let the winner run in perpetuity.
There are two ways to have a more profitable business. The first is to get more sales in the door and produce greater revenue. The second is to speed up and optimize your process management. With the solutions above, you can do the former and the latter and produce more profit so you can have more peace of mind that your company is poised to dominate the market for a long time.