Do you want to reach prospects/clients searching for your services or products online?? Since modern customers first conduct research over the internet before contacting your business, your website must get found by such wallet-out prospects/clients. There are different digital marketing practices you can use to reach your target audience online. And out of all, one technique which is very popular and accepted, is Search Engine Optimization (SEO).
Search engines like Google, Bing, or Yahoo take the details typed in by the browser and locate relevant business websites using the search terms (keywords). If you have not invested in SEO, your website is not showing up on the first page of search engine results, but your competitors are! Without further ado, let’s get started with an explanation of what SEO is and the powerful benefits it can bring to your small business.
What is SEO?
Search Engine Optimization (SEO) refers to a technique used to improve your business website rankings organically (for free) on search engine results pages for relevant keywords and thus gets seen by many prospects/clients. It can put your business higher on Google search results, but does SEO matter? As a local small business owner, you have a lot on your plate and want to ensure you make the most out of your investments. There are many benefits that your small business will get from SEO. This post is going to discuss five of them.
5 Benefits of SEO for Small Business
- SEO Helps in Creating a User-Friendly Website
SEO will help your small business build a smoother, faster, and user-friendlier website. One of the top benefits of local SEO for small businesses is to optimize your website for search and enhancing user experience.
A clean, uncluttered and well-structured business website compels a typical potential client to dwell longer, increasing page views and reducing bounce rate. Relevant, high-quality content (blog posts and sales pages) keep your prospects/clients happy.
Since they respond to their questions, address their pain points, and find what they are searching for.
- Bring in More Customers
One of the primary reasons for building a professional business website is to outrank your competitors and increase your client base. It is a fact that small businesses that have an SEO optimized website bring in more clients and grow twice or thrice as much as those with just an ordinary site.
SEO for small local businesses is no doubt the most affordable and effective advertising strategy that exists nowadays. Luckily, SEO will only bring clients who are actively searching for your service or product! Suppose you are willing to spend your resources and time. In that case, SEO will help get relevantly “targeted” traffic to your business website and eventually more clients to your company than any other advertising strategy you will ever use.
- Better Conversion Rates-Increase Lead Generation
Digital marketing, including SEO, attracts prospects that are already searching for your service or product. You don’t have to dance or scream to obtain an audience because they are already convinced of their need which is why they are looking for your website.
SEO-optimized websites load fast, are easy to surf and read, and display optimally on all kinds of devices, including tablets and mobile. Small business websites that are easy to navigate and read are likely to hold and grab attention from your visitors or readers, who are likely to become loyal subscribers, returning visitors, and loyal clients.
- Build Brand Awareness
One of the hidden benefits of SEO for small businesses is it helps to improve brand awareness. When your website appears on the first page of Bing, Yahoo, and Google, your prospects/clients will trust your business more than other businesses that don’t have a vibrant online presence.
That’s why small business owners who want to improve their brand awareness (either expanding nationally or locally) must invest in SEO services and begin to rank on the first page of search engines for keywords related to your business.
- Beat the Competition
Let us assume that you have two businesses (in the same industry) offering the same services/products at a similar price. One of the businesses has an SEO optimized site, while the other is not optimized for search engines. Assuming everything is constant, which website do you think will drive more traffic than the other? There is no doubt that a search engine optimized website will drive more relevant, quality traffic. If your small business website is not optimized for search engines, you will lose prospects/clients to the competition.
Small Business SEO Services for Time-Strapped Entrepreneurs
As a small local business, it can be challenging to beat large companies with vast resources, substantial advertising budgets, and in-house SEO professionals. But with Creative Boro, you can do it! With us, you will get an SEO campaign designed for your business, with advanced on-page and off-page SEO strategies to help you get on top of search engine results within your budget.
If you are a small business owner looking forward to learning how SEO can improve your online visibility and attract more customers in a long-term, sustainable strategy, contact us for a free consultation today.